8 Exemplary Custom Packaging Examples to Get Inspired By

Birchbox

Subscription boxes are a new concept introduced by rapidly growing ecommerce businesses. These boxes contain products from the same or different categories and are sent to buyers on a monthly basis.

(Birchbox Subscription Box)

Birchbox is one such leading brand with expertise in beauty and cosmetic products. They allow buyers to select cosmetic products tailored to their specific needs.

But what makes this company stand out is its distinct packaging and branding concept? They don’t have a static packaging design. Their packaging design includes everything from floral prints to abstract designs.

Each month they introduce new packaging, and to add more to this, they deliver different boxes to each of their buyers. This means there will be no duplicate or similar packaging for this brand.

This entices buyers to buy from them, along with adding more fun to their unboxing experience.

Buyers also share their unboxing experiences on their social media handles. This helps Birch Box spread the word about their product on social media platforms.

L’Oreal Color & Co hair dye

Speak with a hair consultant for free and get a personalized hair dye kit tailored to your hair requirements for just $20. What more could you want?

Probably, a personalized packaging with your name written on it and a cute little note inside.?

You can experience all of these with Loreal’s D2C brand Color & Co. This brand realized the impact personalized offerings could have on buyers.

So along with allowing customization in their products, Color & Co. mentioned their customers’ names on the packaging of the kit as well. This super-simple initiative is helping the company deliver a great customer experience on an individual basis.

This is why, being a new company, this brand is still showing great promise in terms of customer interest and growth prospects.

You can also make your offering more personalized with such custom brand packaging.

All you need to do is integrate package design software, and it will take care of the whole customization process.

Using this web-to-print software, you or even your buyers can customize packaging any number of times, change its font, and even add any extra element.

This can help you engage your buyers better, target them individually, and boost your business growth like it did for Color & Co. If you are a new brand, using this strategy can definitely have a positive impact on your branding and packaging.

To learn more about this software or how it works, click on the link below.

Stay Cold

Like their brand motto, “Go your own way,” their packaging also stands out from every other apparel brand.

The unique tattoo design and bold black color make their packaging look modernistic and eye-catching. You can find different designs on their packaging, such as goat, skull, rose, tie-back, etc.

They also include an Ikea-style user manual inside their packaging. It encourages customers to share their new Stay Cold purchases on social media platforms, aiding the brand in organic marketing.

Some of the elements that make their packaging effective are their consistent flash tattoo designs and creative way of encouraging buyers to share user-generated content.

Concrete Jungle

Their unique idea of making extraordinary jewelry out of concrete needed an eye-catching packaging design to make their products even more unique.

And they were definitely able to do it!

The perfect combination of green, black, white, and golden colors, is what makes their packaging design aesthetically pleasing.

Also, the content on their packaging, like “Your sparkling concrete product just arrived,” “I’m happy to see you,” “from our to yours?,” etc., creates an emotional impact in the minds of customers and also leads to an interactive unboxing experience.

Personalization on their packaging increases customer satisfaction and makes their customers happy to share the same with others.

Functions of Beauty

From Neutrogena introducing 3D printing of custom-made sheet masks to Vitruvi Dynamic skincare, which allows buyers to make an oil by combining any base, targeted, and essential oil, personalization offerings in beauty products have become a trend.

And Functions of Beauty have introduced the same in their packaging.

Along with allowing customers to select the flavors and scents of their products, buyers can also add any name to their bottle, as well as any color shown in their customization palette.

This makes the buyer feel more special and content as they get a product specifically created for them.

Offering personalization has now become super easy with our package design tool. With the help of this tool, you can offer various customization options, just like “Functions of Beauty” provides.

Using it, buyers can easily choose colors, text, and even upload images to your packaging.

The tool also helps with organic marketing, as buyers can also share their designs on social media platforms.

The long list of features, along with an intuitive interface, allows even a non-technical user to customize effortlessly. This can help you target different categories of buyer and will expand your niche as well.

Check out the video below to learn more about the extensive features of the tool and how it works.

You can also request a personalized free demo to better understand this tool and how it can benefit your business.

Monday’s Child

When you are selling apparel for kids, you need to make sure they meet the same standards as both kids and adults.

Monday’s Child designed cardboard packaging that can be converted into a doll house once opened in an attempt to create a product experience that does not end with receiving the product.

Thus, with their beautifully designed dresses, they are able to attract parents, whereas their innovative packaging attracts children to their brand.

Marmite jars

Today, there are numerous food options available. Making buyers choose just one specific brand can be difficult.

But not when a customer’s name is written on a jar.

Marimite did the same and took advantage of the growing demand for customization.

They allowed their buyers to customize their 250-gram jars and write any name on the jar’s packaging. This campaign was indeed a success.

This was the reason they introduced this campaign for Valentine’s Day and Mother’s Day as well.

What started as a small Facebook campaign is now permanently available on their website. They have also started offering personalized cushions, bedsheets, etc. on their website.

Product Security

When it comes to delivering an exceptional unboxing experience, aesthetics alone aren’t enough. Truly great packaging balances protecting your product, communicating your brand story, and creating visual impact all at once.

Here are four foundational aspects that make packaging not just attractive, but effective and conversion-worthy:

Imagine ordering a beautifully crafted item only to receive it cracked, dented, or worse—broken beyond use. This is exactly why security is the first pillar of effective packaging.
A well-thought-out design doesn’t just wrap your product; it cushions, shields, and reinforces it through every stage of transit. Internal padding, tamper-evident seals, and strong exterior layers ensure that your product arrives in the exact condition you intended.

A secure package reduces return rates, enhances customer satisfaction, and builds long-term trust with your buyers.

Visual Appeal

Your packaging is often the first tangible interaction a customer has with your brand. It needs to speak volumes.

Design elements such as typography, color palette, shape, and material selection all influence how your product is perceived. Packaging that’s thoughtfully designed not only grabs attention but also tells your brand story at a glance.

For example, minimalist packaging with matte finishes may convey luxury, while vibrant prints suggest playfulness and creativity.

Packaging that resonates visually is more likely to be shared online, extending your reach through organic content and word-of-mouth.

Product and Brand Information

Beyond the look and feel, packaging plays a critical role in educating customers.

Clear, accessible, and concise information like ingredients, usage instructions, or care tips helps users get the most out of your product. Strategic placement of your logo, tagline, or mission statement reinforces the synergy between branding and packaging.

Don’t underestimate the power of QR codes or AR labels that can link to videos, tutorials, or your brand story.

This kind of smart packaging design enhances brand transparency and deepens consumer connection.

Practicality and Safety

Packaging is often considered a cost—but in reality, it’s a value driver. When done right, it enhances perceived product quality, drives repeat purchases, and differentiates you in a crowded market.

Here’s how smart packaging design can directly contribute to your market value:

A well-designed package doesn’t just look good; it also functions flawlessly.

Whether it’s an easy-to-open cap, resealable pouch, or a spill-proof box, practical packaging creates a hassle-free experience for your customers. It’s especially important for products that are delicate, perishable, or high-value.

Practical packaging reduces damage, improves usability, and ultimately elevates brand trust.

Fun and Memorability

Today’s customers crave experiences and not just products. Packaging that’s interactive, playful, or multifunctional adds to the overall delight of receiving a product.

Think of Monday’s Child, whose packaging turns into a dollhouse, or brands that hide easter eggs, quotes, or gamified elements inside their boxes.

This fun factor increases emotional engagement and fuels organic promotion through unboxing videos and social shares.

Honesty and Trust

There’s nothing more disappointing than packaging that overpromises and underdelivers. Transparency in design helps set realistic expectations and builds credibility.

This could mean showcasing the actual product through a clear window, using realistic product images, or aligning design language with your product’s true nature.

When customers feel like your brand is authentic, they’re more likely to trust and buy from you again.

Distinctness

In a sea of options, unique packaging is your secret weapon. Whether it’s a bold shape, a textured surface, or an unconventional unboxing method. Standing out makes your product memorable.

Distinct packaging not only enhances shelf appeal but also makes a lasting impression that can influence buying decisions.

When your packaging reflects your brand personality authentically and memorably, it instantly elevates perceived value and leaves a lasting impression on your customers.