Summary
Product personalization is what customers are looking for at the moment. And we’re not just saying that; studies have also mentioned that 76% of consumers are more likely to buy from brands that personalize their experience, and 80% will come back for more. To be honest, that’s a complete rewiring of how commerce works.
Gen Z and Gen Alpha are driving this change. They’re digital natives who grew up expecting everything to be tailored to them. But here’s the catch! They want it done right. Fast, yes. Seamless, absolutely. But also ethically!
These generations won’t tolerate brands that mishandle their data. They care about both privacy and sustainability. And they can spot fake personalization from a mile away.
So what does this mean for brands? It means that you need to start offering personalized products along with personalized experiences! Furthermore, your personalization has to be real-time and relevant, but it also needs to be transparent without any shadowy data collection or unclear policies.
Today, trust isn’t automatic anymore. It has to be earned through clear data policies, secure opt-ins, and ensuring that every personalized touchpoint actually adds value to their experience.
The message is crystal clear! Either personalize with purpose or watch your customers walk away.
So, without any further ado, let’s look at 11 product personalization trends that can make your brand even more successful in 2025!
1. Augmented Reality (AR) and Virtual Reality (VR)
Augmented Reality and Virtual Reality (AR/VR) are transforming the entire e-commerce scenario. It is also helping customers get the ‘in-store’ experience even remotely.
Such augmented shopping experiences help customers engage with brands and products digitally. These digital experiences help store owners provide a more intuitive and better shopping experience than simple web experiences.
There are various brands that have already started adopting this next-gen technology.
For beauty brands, embracing AR features has proven beneficial, as it leads to increased shopper engagement. Over 50 beauty brands, including well-established names and independent startups, are now available for AR try-on experiences on Google.
But it isn’t just limited to the beauty brands; everyone is using AR and print to make the best of their businesses! Here’s what’s trending:
2. Mobile Experience
If you fail to give a seamless mobile experience, you are out of the race! According to a study, mobile e-commerce sales are forecast to reach $6.5 trillion in 2025. So, it is high time you focused on mobile customization of your store.
Amazon leads the board when it comes to mobile e-commerce sales. They have made their app super feature-rich. The app covers different verticals and has a smooth user experience.However, if you are a brand just starting out or considering taking your business to the next level, there’s one way you can also offer an advanced mobile experience to your customers.
How? Well, if you are a printer, you can offer your customers to directly personalize a product (that’s in your catalog) using the mobile design tool and place the orders in an instance. And in case you are a manufacturer, you can let your end customers ‘configure’ the products on the go and place the orders.
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3. Real-time Display
Earlier, product customization would involve customers filling in their customization choices (image, color, text, etc.) and submitting them. They wouldn’t get to view the final mockup to get an idea of how the product will look like.
Due to this, they would not get what they envisioned at times. Consequently, the order returns/replacements would go high. This would lead to the wastage of both the store owner’s and the customer’s time. To add insult to injury, it would lead to a bad impact on the brand image.
However, the situation has changed now for the better. Customers no longer have to wait until they receive the product at their doorstep. They can not only mention their design specifications but also “design” the product by themselves in real time. They can also preview the design of the product before checkout and change it if needed.
Hence, the customer stays satisfied, and you get to keep up the brand image and resources. A win-win situation!
4. Engaging Product Customization Options
With the emergence of several online product design tools, product personalization options have gone higher than ever before. Currently, all online print store owners are incorporating the best-in-class product customization services for customers.
They are integrating cutting-edge online product designer tools with numerous intuitive product customization options into their stores.
Right from the text, images, and clipart to even the material and printing process, customers can choose it all. That too, right at their home with just a single click.
Are you also looking for a next-gen online product design tool to enhance your customers’ experience?
Our PrintXpand’s Online Product Design Software can be the right pick for you.
5. Visual Search Shopping
As per a study by MIT neuroscientists, a human brain can identify the images it sees for as little as 13 milliseconds. Visual search is the ability to use any image to search for identical or relevant visuals. According to a study, the worldwide visual search market is forecast to cross USD 151.60 billion by 2032.
There are some companies that have already embraced visual search technology. Some of the popular companies are Pinterest, Amazon, Visenze, Syet, and Google Lens.
Consider it with an example of Amazon.
StyleSnap, an AI-powered feature, is available on the Alexa and Amazon app. With this feature, Amazon has stepped into the visual search market. With StyleSnap, Amazon aims to power fashion discovery with deep learning and help influencers expand their community.
Users can upload a photograph or screenshot of a fashion look of their choice. StyleSnap will fetch all the recommendations of products similar to that in the photo on Amazon. While providing recommendations, StyleSnap considers a variety of factors, including brand, price range, customer reviews, etc.
Amazon is also entering into unique partnerships with other brands like Snapchat to enhance customer experience.
6. AI-Powered Personalization
Ever opened any e-commerce app and found a number of product recommendations for you?
Ever found emails from brands requesting you to check out the best picks for you?
Well, I am sure you must have experienced it all. Welcome to the world of Artificial Intelligence!
AI helps improve various aspects of an e-commerce business.
In this digital age, big companies are investing in AI-powered personalized experiences.
Major e-commerce giants like Amazon, Etsy, and others are using AI to enrich customer experience.
But for a business like yours that has to offer the best to customers, it can be quite expensive to invest in AI technology.
Well, you’re wrong!
Using web-to-print solutions that come with AI features like image and text generation, you can offer your customers the ability to personalize products in just a few clicks!
With this level of product personalization, customers are sure to get attracted easily and faster.
AI-Powered Search Engines (or “Insight Engines”)
They combine customer search with machine learning capabilities to fetch the most accurate and personalized results.
Pricing Optimization
To help e-commerce businesses display the right offer at the right time for better sales.
Auto-generated Product Descriptions
Creating product descriptions manually is a daunting task. It may consume lots of effort and time. However, with the advent of AI content generation tools, creating a dynamic product description in real time has become possible. Businesses can display engaging and sales-driven product descriptions to customers in run-time with AI.
Conversion Rate Optimization Testing
Artificial Intelligence also helps enhance your conversion rate optimization testing. For instance, Qubit is a personalization software that helps e-store owners:
- Personalize content
- Optimize landing pages,
- Target segmented customers, and more to enhance conversion rates.
7. 3-D Product Visualization
According to a recent study, 66 percent admit they would be more interested in shopping on a website if it offered 3D/AR images. The global 3D rendering market is said to be valued at $6.77 billion in 2025.
For some industries, like the furniture or interior design industries, 3-D product visualization can be highly valuable. In general, too, product visualization for e-commerce is indispensable.
If you give the “in-store” feel at their home, chances are high that they would buy your product easily.
A few examples of the company offering 3-D product visualization are:
- Crate & Barrel – Deals in home furnishings
- Roam Luggage – A luggage e-commerce brand
- Modarri – Deals in hand-held customizable toy cars
- Herman Miller – Basically a furniture company, and more.
8. Subscription Services
Subscription companies have grown more than 300% in the past seven years. The eCommerce subscription business offers advantages to both retailers and customers.
For retailers, it offers:
- Enhanced marketing results
- Higher customer retention rates
- Improved margins
- Easy inventory management,
- Less expensive shipping
Ecommerce subscriptions might be of two different types. It might be a standalone service like Barkbox or Birchbox or an option to sell products repeatedly. For example, a shopper could purchase 3 ounces of Four Vices beard balm from Beardbrand either as a one-time order. Or they can choose Bearbrand’s “auto-restock” option to get shipments regularly.
9. Location-Based Personalization
If you are from the USA and open a site with all product descriptions in Chinese? Would you continue browsing that site? Obviously not (unless you also know Chinese!).
You would either switch to an English store view from the language picker on the site. You can also try translating it to English using Google right-click. But sometimes the translations may not be that accurate. As a result, you may either abandon the site or misinterpret the information.
Or in the worst-case scenario, you’ll leave the site. (Practically almost impossible as hardly any e-commerce site doesn’t provide language-based store-views).
How about taking you to the store-view you want straightaway without any manual efforts? Via geo-location detection. Yes! It is happening now.
It won’t only help simple Google translation but high accuracy in translation.
Big e-commerce giants no longer depend on visitors to switch to the store-view as per their language. They don’t even depend on simple Google API translation. They rather integrate a geolocation detector that redirects them to the required store-view by itself or prompts a user before redirecting them. They take it a step ahead by integrating a next-gen translation service.
This trend saves time and enhances real-time browsing experience. And you can adopt this.
10. Location-Based Personalization
Your customers want products that feel personal, along with packaging that doesn’t feel wasteful! Yes, you guessed it right! The list of packaging industry trends holds sustainable packages at the topmost pedestal.
Eco-conscious personalization is already mainstream in 2025. More than 40% of companies have adopted sustainable packaging innovations, often utilizing recycled or biodegradable materials to incorporate custom branding.
Meanwhile, customers also say that they are more likely to buy from brands that use eco‑friendly packaging.
Long story short, blending personalization with sustainability not only boosts brand appeal but also meets the growing demand of planet-aware shoppers.
11. Headless Personalization Engines
In 2025, more businesses are switching to headless commerce to unlock greater flexibility. Unlike traditional systems that tie the backend to a specific frontend design, headless setups keep them separate.
This allows you to deliver truly personalized product experiences consistently across websites, mobile apps, in-store displays, or even voice assistants. Moreover, you can update your personalization logic in one place and apply it everywhere without redesigning your whole site.
For print businesses, this means you get faster custom previews, smoother integrations, and future-ready interfaces that don’t depend on rigid templates or slow page builders. In short, customization finally works the way your business needs it to!
Ready to Adopt the Latest Product Personalization Trends?
Now you know how valuable product personalization is, it is the right time to adopt the latest product personalization trends for your store.
With the right personalization approach, you can offer the best customized product(s). And achieve the best customer engagement and sales.
Do you have a store and are looking to offer personalization freedom to customers, get in touch with us. Our PrintXpand has a pool of industry experts that can guide you through the best strategies for product personalization.
To know how a Product Design Tool can help your online business, get in touch with us! Our experts will walMeanwhile, you can check out the next-gen PrintXpand Online Product Design Tool.
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